Live Page Preview
New Patient Care
No-Gap New Patient Check-Up
The page makes the offer easy to understand, introduces the practice in a reassuring way, and provides one clear next step for people ready to book.
Open Landing Page01
Executive Summary
Strong patient interest, supported by responsive handling and measurable search demand.
June delivered healthy enquiry activity across paid search, calls, the website, and the Google Business Profile. A large share of the supplied CRM opportunities reached the appointment-booked stage, while the clearest opportunity is to keep following up remaining enquiries and record final patient outcomes consistently.
Biggest Win
Appointments
Thirty-four June opportunities reached the appointment-booked stage.
This shows that a meaningful share of the month's enquiries moved beyond initial interest and toward care.
Strongest Performance Area
Google Ads
Paid search generated 33 tracked conversions.
Google Ads converted active search demand at a reported 6.23% conversion rate, helping interested patients find a clear route to the clinic.
Main Opportunity
Follow-Through
Twenty-seven June opportunities still needed progression beyond follow-up or early lead stages.
Timely, caring follow-up can help these patients feel supported and make the full value of June's demand easier to understand.
Primary Focus
Moving Forward
Improve Lead Follow-Up.
We will focus on helping more enquiries reach a clear appointment or treatment outcome while keeping source and stage records current.
02
What We Learned
What June tells us about demand, patient contact, and conversion quality.
The data shows active patient demand and a team that is responding well at the first point of contact. The next layer of value will come from consistent follow-up, clearer source attribution, and complete outcome tracking.
Patient Experience
Call Handling
The team answered 62 of 78 incoming calls.
This strong response rate helped patients receive timely support when they were actively considering care.
First-Time Demand
New Callers
Forty-three of 54 first-time calls were answered.
Protecting this first interaction matters because it is often the point where confidence is built and an enquiry becomes an appointment.
Paid Search
Conversion
Google Ads produced 530 clicks and 33 tracked conversions.
A reported 6.23% conversion rate confirms that the campaign is reaching people with active dental intent.
Local Discovery
GBP
The Google Business Profile generated 1.65K views.
It also recorded 179 website visits and 109 calls, reinforcing the profile's importance in helping local patients find and contact the clinic.
Growth Opportunity
Website
The website attracted 3.34K visitors, despite a 12.35% decline.
Referral, organic, and paid traffic remained meaningful, but the decline makes high-intent landing pages and clear enquiry pathways especially important.
Area To Watch
Attribution
A large share of leads did not have a source recorded in the supplied lead report.
Improving source capture will help the clinic see which channels are creating the strongest patient journeys and invest with greater confidence.
03
Landing Page
A welcoming pathway for new patients.
The dedicated landing page introduces the no-gap check-up offer, builds confidence in the clinic, and gives prospective patients a simple way to request an appointment.
Live Page Preview
04
Business Results
How June's activity progressed toward appointments.
The strongest business signal is the number of opportunities already recorded at the appointment-booked stage. The remaining pipeline still contains patients who may benefit from timely follow-up and a clearly documented next step.
62
New leads
78
Incoming calls
21
Paid-search contacts
3.34K
Website visitors
June opportunity progression
The June CRM export contained 61 opportunities. The stage view below shows where those enquiries were recorded at the time of export.
More than half of the exported June opportunities were already at the appointment-booked stage. The next priority is to support the remaining patients and keep final appointment and treatment outcomes visible.
3.34KWebsite visitors
last 30 days
last 30 days
915Referral visitors arriving through other websites.
358Organic visitors finding the clinic through unpaid search.
534Visitors recorded across CPC and paid source categories.
-12.35%Change in total website visitors compared with the previous 30 days.
05
Channel Performance
How the active channels supported patient demand in June.
Google Ads captured high-intent searches, the website provided the main information pathway, and the Google Business Profile helped local patients discover and contact the clinic.
Google Ads
Paid Search
Google Ads recorded 33 conversions from 530 clicks.
The campaign reached 4,236 impressions, spent A$9,107.76, and reported a cost per conversion of A$275.99.
Website and SEO
Discovery
The website recorded 3.34K visitors.
Organic search contributed 358 visitors and referral sources contributed 915. Total traffic was 12.35% lower than the prior 30-day period.
Google Business Profile
Local Intent
The profile recorded 1.65K views and 109 calls.
Search generated approximately 1.4K views, Maps generated 252, and 179 people continued through to the website.
CRM and Calls
Enquiry Care
Call handling and appointment progression were encouraging.
The team answered 62 incoming calls, while 34 exported June opportunities had reached the appointment-booked stage.
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Wins and Opportunities
Where June performed well and where focused attention can create more value.
Harrisdale Dental Centre generated meaningful demand and converted a strong share of recorded opportunities into booked appointments. The next opportunity is to support every remaining enquiry and improve the visibility of source and final outcomes.
Biggest Win
Appointments
Thirty-four June opportunities reached the appointment-booked stage.
This is the clearest verified sign that enquiry activity was progressing toward patient care.
Strongest Growth Area
Enquiries
New leads increased by 3.33%.
The supplied dashboard recorded 62 new leads, showing modest growth in people reaching out to the clinic.
Best Performing Channel
Google Ads
Paid search delivered 33 tracked conversions.
The channel captured active search intent and provided a measurable pathway into the clinic.
Biggest Opportunity
Follow-Through
Help every open enquiry reach a clear next step.
Seventeen new leads, eight follow-up records, and two no-response records remained outside the appointment-booked stage.
Area To Watch
Website
Website traffic was lower than the previous period.
The 12.35% decline makes it important to protect organic discovery and keep high-intent landing-page journeys clear and persuasive.
Strategic Insight
Measurement
Better attribution will make strong activity more actionable.
Clear source and outcome records will help connect marketing investment with appointments, treatment progress, and genuine clinic value.
07
Moving Forward
Supporting more enquiries through to clearly recorded patient outcomes.
The next actions build on June's strong appointment progression while improving follow-up, website momentum, and confidence in channel performance.
1
Strengthen enquiry follow-through.
What we are doing: Review patients in new lead, follow-up, and no-response stages and confirm the most appropriate next step for each person.
Why we are doing it: Twenty-seven June opportunities had not yet reached the appointment-booked stage.
Why we are doing it: Twenty-seven June opportunities had not yet reached the appointment-booked stage.
Expected outcome →More interested patients receiving timely support and progressing to a clear outcome.
2
Keep appointment and treatment outcomes current.
What we are doing: Update CRM stages as patients book, attend, commence treatment, or decide not to proceed.
Why we are doing it: Accurate outcomes help the clinic understand which enquiries are creating real patient and business value.
Why we are doing it: Accurate outcomes help the clinic understand which enquiries are creating real patient and business value.
Expected outcome →A clearer view of conversion quality from first contact through care.
3
Improve lead source attribution.
What we are doing: Strengthen source capture across forms, calls, landing pages, and CRM records.
Why we are doing it: A large portion of the supplied lead report did not have a source assigned.
Why we are doing it: A large portion of the supplied lead report did not have a source assigned.
Expected outcome →More confident decisions about where marketing investment is working hardest.
4
Protect high-intent website pathways.
What we are doing: Review the new-patient landing page and key service journeys for clear messaging, trust cues, and one simple enquiry action.
Why we are doing it: Website traffic declined while paid search and local profile activity continued to create strong intent.
Why we are doing it: Website traffic declined while paid search and local profile activity continued to create strong intent.
Expected outcome →More visitors feeling confident enough to contact the clinic.
5
Maintain strong call responsiveness.
What we are doing: Continue answering first-time calls promptly and recover missed calls or voicemail with a considerate follow-up.
Why we are doing it: The team handled most incoming and first-time calls successfully, protecting an important point in the patient journey.
Why we are doing it: The team handled most incoming and first-time calls successfully, protecting an important point in the patient journey.
Expected outcome →Fewer prospective patients lost at the first interaction.